Courtesy of the Bay Area Telegraph.
CONCORD, CALIFORNIA – Going back more than half a century, when iconic fictional characters Juan Valdez and Mrs. Olson espoused the virtues of premium coffee, this topic has been front and center in advertising lore.
In the mid-1970s, Americans were drinking from two to three cups of “Joe” per day. This figure went down for a couple of decades but has been on the upswing for the last quarter century. Coffee has made a huge comeback. Among the reasons are:
Locally, every community is full of these franchises. Even though their popularity continues to grow, limited space and privacy concerns have left an opportunity for small businesses to fill an important niche in this growing market.
Concord is no exception. Contra Costa County’s largest city has several alternatives to the national chains.